Yoga Bums is an independent venture offering accessible, vibrant Yoga and Pilates classes across London and the Southwest. Founded by instructor Katie Gould, the brand was created to support her growing community and bold vision for expansion.

Katie saw yoga as both deeply personal and powerfully unifying. Beyond classes, she brought people together through life drawing and music events, celebrating individuality while fostering connection. Her approach was a balm for body and soul — grounded in quality, performance, and personality.

We avoided the usual muted, delicate aesthetic, instead crafting a brand that radiates spirit and empowerment. At its heart is a prismatic graphic overlay inspired by the fluidity of movement, paired with a vivid, sophisticated colour palette. A custom wordmark, with flowing ligatures and rounded forms, echoes this energy, while a signature monogram radiate a playful touch. Art direction puts you right in the room, capturing the vibrancy and motion that define the YogaBums experience.