White Dot Assessments is an innovative start-up, reshaping educational access, offering world-class, institute-specific entrance exam preparation for ambitious students.

Our challenge was to take the raw business model and build it from the ground up — defining strategy, crafting the visual identity, designing the UI, end-to-end development and delivering a fully integrated platform.

Starting with a visual identity. Inspired by the abacus, one of humanity’s first learning tools, the ‘White Dot’ marks ‘place-value’ — the point where a number finds its meaning. This became the foundation for a bold, energised identity. We defined a sharp colour palette, kinetic motion design, spirited typography, and a concise, confident tone of voice to bring the brand to life.

The simplicity of the idea translated effortlessly into a flexible, high-performance interface built to handle complex user journeys. Powered by serverless technologies, the platform is agile, scalable, and ready to grow with its users.