Think Tutors are renowned for world-class tuition and exceptional student admission rates to the UK’s top institutions. But their brand and website no longer reflected that success, limiting their reach and conversion.

Lacking a clear identity, visual toolkit, and consistent tone, the brand felt uncertain. We reset their foundations, building a confident narrative focused on the power of education: “At Think Tutors, we provide opportunity. We inspire potential, build confidence, and guide progression, enabling talent to flourish.”

We developed a visual identity that balances the tradition of education with forward-thinking ambition. A crafted wordmark blends modernity with heritage, while a refined monogram nods to academic tradition. A rich, sophisticated colour palette and flexible type system reinforce the brand’s authority, while a deliberate, perceptive tone of voice and thought-provoking art direction bring their story to life.