Since 2019, every other Sunday, Peckham Carboot has been the go-to spot in South East London for vintage finds, hidden gems, and a good natter—’lovely jubbly!’ Over six years, it’s built a thriving community of sellers and shoppers bonded by curiosity & local spirit. The founders invited me to elevate the visual identity without destroying its integrity.

Local character was a core theme of the carboot and its evolution needed to align with its modest roots. We crafted a visual identity inspired by the charm of nostallgic hand-painted market signage. Their temporary make-up — loose, loud & joyfully imperfect.

At the core of the identity is a bold, characterful wordmark that anchors the brand. A vibrant colour palette, drawn from early market aesthetics, brings energy and warmth, while hand-painted typography adds a perfectly imperfect feel to carry PCB’s playful personality. Two playful graphic devices support the system: vibrant highlighter-style blocks for amplifying messages and a sticker pack perfect for practical event info and playful callouts.

The result is an spirited identity, with integrity, that champions community, celebrates local culture, and ensures Peckham Carboot stands out as a beloved, playfully distinct South London experience.