Mozi is a family-run start-up born from a shared love of photography. A grandfather captivated by its technical brilliance and endless possibilities; a grandson drawn to its romance and storytelling. Together, they united around their passion for the camera as both object and instrument.

By stripping their products back to pure analogue form and elevating them through pioneering engineering and materials, Mozi invites seasoned photographers to rediscover their roots — and new generations to discover the joy of analogue. Beautiful instruments with timeless silhouettes.

We positioned Mozi as purveyors of precision photography instruments. Inspired by the internal markings of analogue cameras, we crafted a bold, minimalist identity that celebrates reduction and elevates the product as art. This versatile, understated system works seamlessly across all brand applications, putting the focus where it belongs — on craftsmanship and enduring beauty.