Chonk is a start-up on a mission to disrupt the dull UK frozen baked goods sector with properly delicious, warm cookies you can enjoy at home. With a realistic view on health and wellbeing.

We helped define their proposition: ‘if you’re having a cookie, make it worth it.’ Chonk doesn’t play in the diet or low-sugar space — their cookies are unapologetically indulgent, generous, and inclusive – made entirely from natural ingredients. Because it’s healthy to enjoy life’s pleasures.

The visual identity celebrates the joy of a truly great cookie — bold, playful, and proudly generous. We crafted a stocky wordmark designed to cut through clutter and created tactile, radiant patterns inspired by melted ingredients, giving Chonk a distinctive signature aesthetic. A vibrant colour palette ensures standout across a wide range of flavours. And because a bold brand needs a bold voice, we chose Pangram Pangram’s Agrandir — a perfectly imperfect typeface to carry Chonk’s roaring personality.