Skiing isn’t just a sport — it’s a shared experience. Bold. Brave. Together. Avec is a brand identity shaped by culture and driven by connection: to each other and to the land skiers call their playground.

Through collaborative workshops with the Avec team, we explored how to position them as the definitive voice of ski culture. This process led to the name Avec — a nod to the brand’s French heritage in Chamonix and a clear expression of its purpose: creating products and stories that bring people together.

The wordmark tilts to echo the mountain slopes, while the custom ‘E’ mirrors the trails left by skis in fresh snow. These details form the foundation of a design system that makes Avec bold, memorable, and playfully distinct. The simplicity and flexibility of the design system allows for it to effortlessly adapt.